Posted on September 30, 2008 - GC774

Company: Barrett Xplore Inc
Position: Market Analyst
Location: Brampton, ON
Contact Name: HR

Job Description

Barrett Xplore Inc. (BXI) - through its Xplornet brand - is Canada's largest and fastest growing wireless broadband service provider. Xplornet, with two service offerings - fixed wireless and satellite - delivers affordable, high-speed Internet access on a national basis to communities that are un-serviced by other broadband service providers or underserved by dial-up. Xplornet prides itself on being an early adopter of new technologies, which enables the company to offer advanced product offerings and complementary services to customers sooner and more cost effectively than the available alternatives. With its head office in New Brunswick and offices and representation across the country, Xplornet is uniquely positioned to meet the needs of all Canadians in suburban, rural and remote areas for high-speed Internet access. For more information, visit

We are currently recruiting a Market Analyst at our GTA office, currently located in Brampton, ON. The successful applicant will be part of the marketing team which creates and executes national marketing campaigns to increase brand awareness and cultivate new BXI customers. In addition the team assists in the site location planning of broadband towers and is continuously evaluating new business opportunities.

Job Qualifications

Reporting to the Manager, Analytics the Market Analyst is responsible for segmenting customers via geo-demographic profiling and translating profiles into actionable information. The Market Analyst will conduct spatial queries to aggregate data utilizing MapInfo software (MapInfo Professional and TargetPro GIS software). He/She will be responsible for providing recommendations accompanied by support materials such as maps and demographic reports, evaluating business case opportunities with use of BXI models, completing competitive analysis studies, and providing ongoing research support to the organization. Addressing in-house research projects to assist internal stakeholders is also a key duty.

Required qualifications and competencies for the position include 1-3 years of experience with GIS software, strong analytical, organizational and conceptual skills, strong database manipulation skills (Access, SQL), knowledge of geo-marketing concepts, such as demographics, segmentation and market share, and strong mapping and reporting skills. The incumbent will possess the ability to function in a rapidly changing environment, multitask while completing tasks within stated timelines, and strong communication skills (written and verbal). Solid computing skills are required combined with a proficiency in MS Office software usage. A post secondary university or technical degree in Business, Geography or Marketing is preferable. Definite assets for this position would be a demonstrated knowledge of broadband technology, geographic and marketing principals combined with experience in direct mail marketing.

Other Information

Barrett Xplore Inc. offers a competitive compensation package with excellent company benefits, including matched participation in a group RRSP and a comprehensive health and dental plan.

We thank all applicants for their interest but wish to advise that only those selected for an interview will be contacted. If you are looking for a challenging and rewarding opportunity as part of a dynamic corporate culture, please forward your application to:

Barrett Xplore Inc
300 Lockhart Mill Road

Woodstock, NB
E7M 5C3

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